Andy Warhol

pioneers

Andy Warhol (1928-1987) was an American artist, director and producer who was a leading figure in the  pop art. His works explore the relationship between artistic expression, celebrity culture, and advertising that flourished by the 1960s, and span a variety of media. He pioneered compositions and techniques that emphasized repetition and the mechanization of art. He brought up  everyday objects as work of art- art devoid of higher purpose.

Campbell’s Soup Cans by Andy Warhol, 1962. 

This work consists of thirty-two canvases, each measuring 20 inches (51 cm) in height × 16 inches (41 cm) in width and each consisting of a painting of a Campbell’s Soup can. This is an example of how he presented everyday objects as work of art- art devoid of higher purpose. It was during the 1960s that Warhol began to make paintings of iconic American objects such as dollar bills, mushroom clouds, electric chairs, Campbell’s Soup Cans, Coca-Cola bottles, celebrities such as Marilyn Monroe, Elvis Presley, Marlon Brando, Troy Donahue, Muhammad Ali, and Elizabeth Taylor, as well as newspaper headlines or photographs of police dogs attacking civil rights protesters. During these years, he founded his studio, “The Factory” and gathered about him a wide range of artists, writers, musicians, and underground celebrities. 

Green Coca-Cola Bottles by Andy Warhol

What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola and just think, you can drink Coca-Cola, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. The President knows it, the bum knows it, and you know it.

– Warhol about Coca Cola

Leave a comment